Let's talk about the part of dress shopping nobody puts on their Pinterest board: the budget.
It's not the fun part, we know. But it might be the most important conversation you have before you ever step foot in a fitting room, because knowing your range ahead of time means you get to actually enjoy trying on gowns instead of quietly panicking every time a price tag flips over. So let's break it all down, designer by designer, so you can walk into your appointment feeling confident instead of caught off guard, and ready to Be a Boca Bride without any budget surprises along the way.
Two Salons, Two Very Different Price Worlds
Here's something that makes us a little different from a lot of bridal salons: we're actually two salons, each built for a different kind of budget and a different kind of gown.
Boca Raton Bridal South, our boutique location in Coral Springs, is where you'll find beautifully made, more accessible bridal gowns. Boca Raton Bridal, our flagship location in Boca Raton, is where our full couture collection lives, the designers known for hand construction, imported fabrics, and serious red-carpet-level craftsmanship. Knowing which location fits your budget and your vision from the start can save you a lot of time, and a lot of unnecessary heartbreak over a dress that isn't in your range.
Designers and Price Ranges at Boca Raton Bridal South
Our South location carries a curated lineup of designers known for giving brides gorgeous, well-made gowns without couture-level price tags.
Stella York: $1,300–$1,800. Our most accessible designer, and honestly one of our most popular. No customizations available, and no size charges, so the price you see is the price you pay.
Casablanca Bridal: $1,500–$2,500. Customization is available with this designer if you want to make a gown a little more your own.
Wtoo by Watters: $1,600–$2,500. A lovely in-between option with limited rush availability if your timeline is tight.
Essense of Australia: $1,600–$2,600. One of our go-to recommendations for brides who want a wide range of silhouettes at a genuinely approachable price point.
Martina Liana: $2,000–$3,700. Our highest price point at South, with full customization available for brides who want to personalize details like sleeves, necklines, or trains.
Standard delivery across our South designers typically runs 4 to 5 months, so this is a great range to explore if you're working with a shorter engagement or a tighter timeline, along with a tighter budget.
Designers and Price Ranges at Boca Raton Bridal
Our flagship location is where things get genuinely couture. These designers are hand-constructed, often made-to-order, and priced accordingly.
All Who Wander: $1,500–$3,000. One of our more accessible offerings at this location, standard delivery around 4 months.
Justin Alexander Signature: $2,000–$4,500. Size charges apply at 22+, standard delivery 4 to 5 months.
Alyne by Rita Vinieris: $2,500–$4,800. No customization available, standard delivery 4 to 5 months.
Martina Liana: $2,500–$4,500. Full customization available, with Martina Liana Luxe stepping up to $4,000–$9,000 for even more elevated detail.
Paloma Blanca: $2,800–$3,400. Full customs available, standard 5-month delivery.
Watters: $2,500–$3,400. Limited rush available, standard delivery 4 to 5 months.
Eve of Milady: $3,500–$7,500. Customs available, size charges apply at 18+.
Pnina Tornai: $3,500–$9,000. Limited customization, size charges apply at 18+, standard delivery runs 6+ months.
SenStudio: $3,200–$7,500. Full customs available, standard 4-month delivery.
Le Spose Di Gio: $4,500–$7,000. No customs available, size charges apply at 20+.
Leah Da Gloria: $4,500–$20,000. One of our widest ranges, full customization available, standard delivery 6+ months given the level of hand construction involved.
Verdin Bridal: $4,500–$10,000. Custom and rush delivery both available.
Rivini: $4,000–$7,500. Limited customs, standard 5-month delivery.
Arava Polak: $4,700–$6,200. Customs available, size charges apply at 16+.
Sareh Nouri: $4,900–$8,000. Full customs available, standard 6-month delivery.
Dana Harel: $5,500–$13,000. Customs available, limited rush, standard delivery around 6 months.
GALA: $5,700–$9,600. Rush available, no customization, no size charge.
Tom Sébastien: $7,500–$11,000. No customs available, standard delivery 6 to 7 months.
Galia Lahav: $7,000–$15,000. Customs available, standard delivery around 6 months.
Netta Ben Shabu: $6,900–$12,000. Customs available, standard delivery 9+ months, one of our longest production timelines.
Mira Zwillinger: $11,500–$15,000. Limited rush and limited customs, standard delivery 7 to 9 months.
That's a genuinely wide range, which is exactly the point. Whether you're hoping to stay closer to $2,500 or you're ready to invest closer to $15,000 for a truly one-of-a-kind couture piece, our flagship has a designer built for that budget.
What Your Gown Price Actually Covers, and What It Doesn't
Here's the part every bride needs to hear clearly before she falls in love with a gown: the price tag on a dress is the price of the dress itself. It does not automatically include a few other things you'll want to plan for.
Alterations are a separate cost. Almost every bride needs some level of alteration, whether that's a simple hem or a full structural fitting, and this cost is not built into your gown's price. Budget separately for this, and ask your stylist for a general expectation based on your gown and your body.
Customizations cost extra too, and vary by designer. If you fall in love with a silhouette but want to change the sleeves, add a color, or adjust the neckline, that's absolutely possible with many of our designers, but it comes with its own additional charge that depends entirely on which designer you're working with and what you're asking for. Some designers, like Stella York or GALA, don't offer customization at all, while others, like Leah Da Gloria or Martina Liana, offer full customization for brides who want a gown built specifically around their vision.
Rush shipping is an add-on, not a given. Most of our designers offer rush production for an additional fee if your wedding date is sooner than standard delivery allows, but a few, including Le Spose Di Gio and Tom Sébastien, don't offer rush at all, so if your timeline is tight, this is a conversation to have with your stylist as early as possible.
Veils and accessories are priced separately from your gown. Once you've found the dress, the fun (and the budgeting) continues with veils, jewelry, and any additional accessories, all of which are priced on their own. Here's a little perk worth knowing about, though: if you purchase your veil at the same time as your gown, you'll receive 10% off your veil. It's a small thing, but it adds up, and it's one more reason to think through your full look during your original appointment rather than piecing it together later.
Building a Realistic Budget Before Your Appointment
A few honest tips as you're mapping out your number before you ever walk in.
Decide on your gown budget first, separately from alterations, accessories, and rush fees, and then build in roughly 15 to 20% on top of that gown price to cover the extras most brides don't think about until they're already in the fitting room. If you know you'll need rush production, or you're already dreaming about a fully customized detail, mention that budget consideration to your stylist upfront so they can pull options that actually fit your full picture, not just your gown number.
And please, don't be shy about sharing your budget with us. It's genuinely the most helpful thing you can tell your stylist before you start trying anything on. We'd much rather spend your appointment finding gowns you can actually say yes to than watching you fall for something outside your range.
Quick Answers to Budget Questions We Hear Often
Which location should I start at if I'm not sure about my budget yet?
If you're aiming to stay under $4,000, start at Boca Raton Bridal South. If you're planning to invest $4,000 or more, or you know you want a fully custom or couture piece, our Boca Raton Bridal flagship is the better starting point.
Do all designers charge for larger sizes?
No, it varies quite a bit by designer. Some, like Essense of Australia and Stella York, have no size charges at all, while others apply a charge starting at a specific size, usually somewhere between 16 and 22 depending on the label. Your stylist can confirm this for any gown you're seriously considering.
How far in advance should I start shopping to avoid rush fees?
Most of our designers need 4 to 6 months for standard production, with a few couture designers requiring 7 to 9 months. Shopping 9 to 12 months before your wedding gives you the most flexibility and the best chance of avoiding a rush charge altogether.
Is the 10% veil discount available at both locations?
Yes, it applies whenever you purchase your veil alongside your gown, whether that's at Boca Raton Bridal South or our flagship location.
Ready to Be a Boca Bride at the Budget That's Right for You?
Whether your dream gown lives at our South boutique for around $2,000, or you're ready to invest in a fully custom couture piece at our flagship, there's a version of Be a Boca Bride built for your budget.
Come visit us at Boca Raton Bridal South in Coral Springs or our Boca Raton Bridal flagship, tell us your number, and let's find the dress, and the whole look, that actually fits it. Book your appointment today.